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Issue #0001
Date: 06/12/2025
ArchiveAboutPhotographyCONTACT
8% Users, 80% Value: How Truecaller Turned a Broken Feature into a Premium Conversion Machine
8% Users, 80% Value: How Truecaller Turned a Broken Feature into a Premium Conversion Machine
A-SIDE PROJECTS
2025
Subscription Chaos Ends: Ather Assure Redefines the User Journey for 100k+ Drivers
Subscription Chaos Ends: Ather Assure Redefines the User Journey for 100k+ Drivers
A-SIDE PROJECTS
2024
Redefining business calls: How Truecaller’s Verified Campaigns Increased User Trust
Redefining business calls: How Truecaller’s Verified Campaigns Increased User Trust
A-SIDE PROJECTS
2024
The commercial photography catalogue
The commercial photography catalogue
PHOTOGRAPHY
Self portraits (Blurry collection)
Self portraits (Blurry collection)
PHOTOGRAPHY
A visual diary of people, places, and presence.
A visual diary of people, places, and presence.
PHOTOGRAPHY
Approach to redesign truecaller pop and ACS for verified business assets
Approach to redesign truecaller pop and ACS for verified business assets
B-SIDE PROJECTS
2024
A Creative Spin: “Call Me Back” Reimagined for Truecaller for Business
A Creative Spin: “Call Me Back” Reimagined for Truecaller for Business
B-SIDE PROJECTS
2024
Parksmart
Parksmart
FREELANCE
2022
A Living, Breathing Mess of a Mind at Work
Every portfolio needs a drawer where you put your half cooked work, messy sketches, ideas that didn’t get ship and work that cant be put into a bucket. Welcome to mine. This archive was never meant to be a tidy "Projects" page instead, it’s a living, breathing newsroom of my creative life - home to structured case studies, scrappy concepts, photographs both personal and professional, design dilemmas, side quests, and stories I haven’t fully figured out yet.
Surabhi Le Folio | Product Designer